This project is to design a poster typographically conveying one of the Rules of Type listed below.
The final poster will be printed 13" x 19" on the Epson printer in the digital lab. It will include a 1" white border with a “live area” of 12" x 18".
Your design must include the following:
• A Running Head, Typography Rules
• A Rules of Typography Introductory Paragraph
• A Rule Number
• A Rule
• Your Type Company Logo
The live are of the poster (12" x 18") will include a 1/2" margin and a six column grid with 1/4" (1.5 pica, 18 pt ) gutters. Flow lines are at your discretion.
Use may use color and transparency, but no images please, particularly monkeys.
The objective of this project is to typographically convey and express through design, the rules of typography using message hierarchy, visual syntax and typographic craft.
Strive to use your eyes, your mind, and your feelings in concert to make appropriate design decisions.
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Individual students have been assigned to the following rules:
Alyssa - Rule #1
Aubree - Rule #2
Baylee - Rule #3
Breana - Rule #4
Brendon - Rule #5
Bri - Rule #6
Delaney - Rule #7
Devin - Rule #8
Jane - Rule #9
Jeffrey - Rule #10
Jenyann - Rule #11
Jordan - Rule #12
Kayla - Rule #13
Kelsey - Rule #14
Kyler - Rule #15
Maddy - Rule #16
MJ - Rule #17
Sammi - Rule #18
Sidney - Rule #19
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TYPOGRAPHY RULES
Over the centuries, typographic guidelines have been developed to provide consistency and competency within the profession, to preserve the beauty and legibility of typographic form, and to ensure that typography functions as often mandated: to clearly represent the thoughts of the author or the voice of the message. These rules are not absolute or definitive, but they are representatives of a sturdy, time-tested collection of typographic guidelines.
These rules provide a critical foundation for informed and responsible practice.
1 For optimum legibility, choose classical, time-tested typefaces with a proven track record.
2 Be mindful not use too many typefaces at any one time.
3 Avoid combining typefaces that are too similar in appearance.
4 Text set in all capital letters severely retards reading. Use upper- and lower-case letters for optimum readability.
5 For text type, use sizes that according to legibility studies prove most readable.
6 Avoid using too many different type sizes and weights at the same time.
7 Use text types of book weight. Avoid typefaces appearing too heavy or too light.
8 Use typefaces of medium width. Avoid typefaces that appear extremely wide or narrow in width.
9 For text type, use consistent letter and word spacing to produce an even, uninterrupted texture.
10 Use appropriate line lengths. Lines that are too short or too long disrupt the reading process.
11 For text type, use line spacing that easily carries the eye from one line to the next.
12 For optimum readability, use a flush left, ragged right type alignment.
13 Strive for consistent rhythmic rags.
14 Clearly indicate paragraphs, but be careful not to upset the integrity and visual consistency of the text.
15 A typographic widow or orphan is a word sitting by itself on a line at the end of a sentence or a paragraph, or at the top of the first column of a new page. Avoid widows and orphans whenever possible.
16 Emphasize elements within text with discretion and without disturbing the flow of reading.
17 Always maintain the integrity of type. Avoid arbitrarily stretching letters.
18 Always align letters and words on the baseline.
19 When working with type and color, ensure that sufficient contrast exists between type
and its background.
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Project Schedule
• Tight Design Block-in due Tuesday, March 12th
• Final Design due Thursday, March 14th
• Final Poster to be Printed on the Epson Printer Tuesday, March 26th
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Here is an example of a Typography Rules poster design. However, it does not necessarily meet all of the criteria of your particular design project.
