This class exercise, E2 - Typographic Explorations, is also phase one of your second design project, P2 - Logotype. As such, please exhibit the final results of this exercise in two separate posts on your blog.
The first post, entitled E2 - Typographic Explorations, will be linked to Class Assignments.
The second post, entitled P2 - Logotype, will be linked to Design Projects.
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Using no more than two fonts, either a sans serif font (helvetica, or avenir), or a serif font (times roman, or garamond), and/or both, create a minimum of 36 unique black only typographic compositions of your your Type Anatomy Poster client, Font Fish, Alphabet Soup or Type Monkey.
We will use these explorations to investigate the inherent visual syntax and communicative possibilities of the words that make up your client’s name.
Typographic characteristics you might explore, man of which were discussed in your most recent class reading assignment (R2), include at least the following and possibly more:
• all caps
• lowercase
• u&lc
• small and large caps
• type weight (light, regular, medium, semi-bold, bold, extra bold, etc)
• type width (condensed, roman, extended)
• word orientation (flush left, flush right, justified, centered)
• word positioning (stacked, horizontal, diagonal, etc)
• italic and/or oblique
• letterspacing (tracking, kearning)
• wordspacing (or lack thereof)
• outline type
• other
However, no typographic alterations and distortions, shadows, colors or textures are allowed.
Choose the top 24 explorations that best visually express the company, then lay them out on a single vertical 11x17 size page using a three column grid and a 1/2 inch margin.
Post this exercise on your blog as both E2 and P3 and link the posts to their appropriate labels, no later than the beginning of class, Tuesday, February 5th. Also print out the 11x17 sheet and hang it on the crit wall by the beginning of class.
Typographic characteristics you might explore, man of which were discussed in your most recent class reading assignment (R2), include at least the following and possibly more:
• all caps
• lowercase
• u&lc
• small and large caps
• type weight (light, regular, medium, semi-bold, bold, extra bold, etc)
• type width (condensed, roman, extended)
• word orientation (flush left, flush right, justified, centered)
• word positioning (stacked, horizontal, diagonal, etc)
• italic and/or oblique
• letterspacing (tracking, kearning)
• wordspacing (or lack thereof)
• outline type
• other
However, no typographic alterations and distortions, shadows, colors or textures are allowed.
Choose the top 24 explorations that best visually express the company, then lay them out on a single vertical 11x17 size page using a three column grid and a 1/2 inch margin.
Post this exercise on your blog as both E2 and P3 and link the posts to their appropriate labels, no later than the beginning of class, Tuesday, February 5th. Also print out the 11x17 sheet and hang it on the crit wall by the beginning of class.
